How it all started...
In the summer of 2020, on a warm evening during our holiday, the Ruiter family sat around the table and the conversation turned to the environment and what we could improve there as individuals. We hear all the stories and news about our plastic consumption and the plastic we see in nature. Think of the plastic soup in the oceans and microplastics we are finding everywhere, even in the entire food chain. While talking we realized that we had eaten microplastics, again... That made us feel uncomfortable. The question that came up was what we could do here as individuals and as a family. We cannot solve the big problems, but we can certainly make a contribution at home! This is how Emma and François started Qualooba.
Also in 2020, Marieke started her own webshop with home-made eco-friendly soap. For years she had suffered from tight and dry skin after showering, which inspired her to make her own traditional soap. This soap is much better for your skin, but also for the environment, because this soap does not contain ingredients that are bad for the environment. In addition, you no longer have plastic bottles in your bathroom. A sustainable alternative that also made Marieke's skin happy. This is how the company Puur Zeep Natuurlijk was born.
Puur Zeep Natuurlijk and Qualooba were accidentally introduced to each other in 2021 by a mutual friend. Emma and François decided to start selling Marieke's products. This resulted in a fruitful collaboration and happy and satisfied customers.
The collaboration became increasingly intensive, which in 2023 led to the idea to join forces and make optimal use of each other's talents. This has resulted in a new company, Qualooba Wholesale. This is a wholesaler that produces and purchases environmentally friendly products and sells them to retailers and the hospitality industry. In this way we try to sell our products in more places and thus have an even greater impact on the environment.
